networking

We’ve all heard the saying “the squeaky wheel gets the grease.” And although we recommend visiting a mechanic over fixing your car with a can of grease, this expression still applies to your customers. Customer reviews have a lot of power — especially in the internet age, when recommendations and complaints can go viral on …

How the Net Promoter Score Helps You Benchmark Customer LoyaltyRead More »

Mobile-marketing

Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent consuming digital media in the world, while desktop-based digital media consumption makes up less than half — and the U.S. still isn’t mobile’s biggest fan compared to other countries. This means it’s essential …

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Digital-Marketing-Budget

As with anything, it really depends on what elements of digital marketing you’re looking to add to your strategy. If you’re focusing on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don’t need very much budget at all. With inbound marketing, the main focus is …

Do I need a big budget for digital marketing?Read More »

content digital marketing

With digital marketing, it can often feel like you’re able to see results much faster than you might with offline marketing due to the fact it’s easier to measure ROI. However, it ultimately depends on the scale and effectiveness of your digital marketing strategy. If you spend time building comprehensive buyer personas to identify the …

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What-are-the-different-types-of-Digital-Marketing

The kind of content you create depends on your audience’s needs at different stages in the buyer’s journey. You should start by creating buyer personas to identify what your audience’s goals and challenges are in relation to your business. On a basic level, your online content should aim to help them meet these goals, and …

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the role of digital marketing

Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that page and paid attention to your ad. There’s no surefire way to know if that …

What is the role of digital marketing to a company?Read More »

digitalmarketingforbusinessgrow

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way. B2B Digital MarketingIf your …

Does digital marketing work for all businesses?Read More »

Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog. The digital marketer usually focuses on a …

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How does a business define digital marketing

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella …

How does a business define digital marketing?Read More »